Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management

The paper studies user-generated evaluations of hotels in three types of destinations in Slovenia (skiing, sea and spa). Using a broad dataset of user-generated evaluations for 28 different hotels and a combination of text mining and standard statistical methods we show how this data provides rich d...

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Bibliographic Details
Main Authors: Uroš Godnov, Tjaša Redek
Format: Article
Language:English
Published: University of Split, Faculty of Economics 2018-01-01
Series:Management : Journal of Contemporary Management Issues
Subjects:
Online Access:https://hrcak.srce.hr/file/297850
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author Uroš Godnov
Tjaša Redek
author_facet Uroš Godnov
Tjaša Redek
author_sort Uroš Godnov
collection DOAJ
description The paper studies user-generated evaluations of hotels in three types of destinations in Slovenia (skiing, sea and spa). Using a broad dataset of user-generated evaluations for 28 different hotels and a combination of text mining and standard statistical methods we show how this data provides rich decision-making information. Although numerical evaluations of different destination types can hardly be directly compared due to different guest structure, the results show that guests in general evaluate in their texts primarily the “basics” (room, food/drink, staff). Using a combination of sentiment and novel aspect-based sentiment, hotels can monitor their competitiveness in time, across different types or brands, and use content analysis to further determine sources of competitive advantages in order to enhance performance. The article is the first comprehensive evaluation of Slovenian tourism using on-line peer reviews and provides a toolkit for similar applied analyses.
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spelling doaj.art-568d88b7ec87451184f0efe6eb0ec2332024-04-15T14:51:37ZengUniversity of Split, Faculty of EconomicsManagement : Journal of Contemporary Management Issues1331-01941846-33632018-01-01231295710.30924/mjcmi/2018.23.1.29Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ managementUroš Godnov0Tjaša Redek1University of Primorska, Faculty of Management, Koper, SloveniaUniversity of Ljubljana, Faculty of Economics, Ljubljana, SloveniaThe paper studies user-generated evaluations of hotels in three types of destinations in Slovenia (skiing, sea and spa). Using a broad dataset of user-generated evaluations for 28 different hotels and a combination of text mining and standard statistical methods we show how this data provides rich decision-making information. Although numerical evaluations of different destination types can hardly be directly compared due to different guest structure, the results show that guests in general evaluate in their texts primarily the “basics” (room, food/drink, staff). Using a combination of sentiment and novel aspect-based sentiment, hotels can monitor their competitiveness in time, across different types or brands, and use content analysis to further determine sources of competitive advantages in order to enhance performance. The article is the first comprehensive evaluation of Slovenian tourism using on-line peer reviews and provides a toolkit for similar applied analyses.https://hrcak.srce.hr/file/297850tourismSloveniauser-generated contentcomputational linguistics
spellingShingle Uroš Godnov
Tjaša Redek
Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management
Management : Journal of Contemporary Management Issues
tourism
Slovenia
user-generated content
computational linguistics
title Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management
title_full Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management
title_fullStr Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management
title_full_unstemmed Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management
title_short Good food, clean rooms and friendly staff: Implications of user-generated content for Slovenian skiing, sea and spa hotels’ management
title_sort good food clean rooms and friendly staff implications of user generated content for slovenian skiing sea and spa hotels management
topic tourism
Slovenia
user-generated content
computational linguistics
url https://hrcak.srce.hr/file/297850
work_keys_str_mv AT urosgodnov goodfoodcleanroomsandfriendlystaffimplicationsofusergeneratedcontentforslovenianskiingseaandspahotelsmanagement
AT tjasaredek goodfoodcleanroomsandfriendlystaffimplicationsofusergeneratedcontentforslovenianskiingseaandspahotelsmanagement