A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates
Today the strong relationship with customers is the most important factor in successfulness of any business. Hence, the concept of customer relationship management, which means the effort to create and deliver value to customers, has been highly considered. This study seeks to examine the factors af...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2011-06-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_644_903c1abfe16a2d2edaaaccfe22d46291.pdf |