A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates
Today the strong relationship with customers is the most important factor in successfulness of any business. Hence, the concept of customer relationship management, which means the effort to create and deliver value to customers, has been highly considered. This study seeks to examine the factors af...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
University of Sistan and Baluchestan
2011-06-01
|
| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_644_903c1abfe16a2d2edaaaccfe22d46291.pdf |
| _version_ | 1828013486136885248 |
|---|---|
| collection | DOAJ |
| description | Today the strong relationship with customers is the most important factor in successfulness of any business. Hence, the concept of customer relationship management, which means the effort to create and deliver value to customers, has been highly considered. This study seeks to examine the factors affecting customer relationship management implementation in Insurance Corporates. To that end, the theoretical framework have been discussed first and after designing research questionnaire whose validity and reliability have been endorsed, data has been gleaned from the population, namely managers and experts of Insurance Corporates in the city of Shiraz. The study concluded that the four factors of key customer focus, knowledge management, modern technology and business process organizing affect successful implementation of customer relationship. In addition, it was determined that business process organizing needs more attention than other factors |
| first_indexed | 2024-04-10T09:46:22Z |
| format | Article |
| id | doaj.art-5695af5e647c42d9a759948ae178ca9f |
| institution | Directory Open Access Journal |
| issn | 2538-3418 2676-7880 |
| language | fas |
| last_indexed | 2024-04-10T09:46:22Z |
| publishDate | 2011-06-01 |
| publisher | University of Sistan and Baluchestan |
| record_format | Article |
| series | پژوهشهای مدیریت عمومی |
| spelling | doaj.art-5695af5e647c42d9a759948ae178ca9f2023-02-17T05:25:34ZfasUniversity of Sistan and Baluchestanپژوهشهای مدیریت عمومی2538-34182676-78802011-06-0141213114410.22111/jmr.2011.644644A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance CorporatesToday the strong relationship with customers is the most important factor in successfulness of any business. Hence, the concept of customer relationship management, which means the effort to create and deliver value to customers, has been highly considered. This study seeks to examine the factors affecting customer relationship management implementation in Insurance Corporates. To that end, the theoretical framework have been discussed first and after designing research questionnaire whose validity and reliability have been endorsed, data has been gleaned from the population, namely managers and experts of Insurance Corporates in the city of Shiraz. The study concluded that the four factors of key customer focus, knowledge management, modern technology and business process organizing affect successful implementation of customer relationship. In addition, it was determined that business process organizing needs more attention than other factorshttps://jmr.usb.ac.ir/article_644_903c1abfe16a2d2edaaaccfe22d46291.pdfcustomercustomer loyaltycustomer relationship management (crm) |
| spellingShingle | A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates پژوهشهای مدیریت عمومی customer customer loyalty customer relationship management (crm) |
| title | A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates |
| title_full | A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates |
| title_fullStr | A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates |
| title_full_unstemmed | A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates |
| title_short | A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates |
| title_sort | survey on sutdying the factors affecting crm implementation in insurance corporates |
| topic | customer customer loyalty customer relationship management (crm) |
| url | https://jmr.usb.ac.ir/article_644_903c1abfe16a2d2edaaaccfe22d46291.pdf |