The effect of the marketing mix on purchase decisions and customer satisfaction

The effect of the marketing mix on purchase decisions and customer satisfaction

Purchasing decisions and customer satisfaction are what determine marketing. This study aimed to analyze the effect of marketing mix variables of price, place, and promotion on purchase decisions and customer satisfaction at SDS Nusantara of Batam City. The research method used was quantitative met...

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Bibliographic Details
Main Authors: Angelika Rouli Sinaga, Nur Elfi Husda
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Malang 2023-09-01
Series:Journal of Community Service and Empowerment
Subjects:
Marketing mix
Purchase Decision
Customer Satisfaction
Online Access:https://ejournal.umm.ac.id/index.php/jcse/article/view/29154

Internet

https://ejournal.umm.ac.id/index.php/jcse/article/view/29154

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