Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior
In terms of communication performance, micro-shape advertisements often rely on a variety of advertising persuasion techniques to influence the visual performance of advertisements. Based on this phenomenon, this survey uses a questionnaire to survey the respondents and summarizes the persuasion eff...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
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| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/11/shsconf_adcs2023_01012.pdf |