Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior
In terms of communication performance, micro-shape advertisements often rely on a variety of advertising persuasion techniques to influence the visual performance of advertisements. Based on this phenomenon, this survey uses a questionnaire to survey the respondents and summarizes the persuasion eff...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/11/shsconf_adcs2023_01012.pdf |
| _version_ | 1797835235249881088 |
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| author | He Yang |
| author_facet | He Yang |
| author_sort | He Yang |
| collection | DOAJ |
| description | In terms of communication performance, micro-shape advertisements often rely on a variety of advertising persuasion techniques to influence the visual performance of advertisements. Based on this phenomenon, this survey uses a questionnaire to survey the respondents and summarizes the persuasion effect of micro-shape advertisements based on data analysis. This survey found that different factors such as gender, place of origin, and monthly income all affect the persuasion effect of the respondents’ micro-shape advertisements. Therefore, communicators should fully consider the needs of the audience, develop appropriate communication strategies, and comprehensively improve the communication effect of micro-shape advertisements. |
| first_indexed | 2024-04-09T14:49:51Z |
| format | Article |
| id | doaj.art-56af70167e66460e9c1ac3a1351448e7 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-09T14:49:51Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-56af70167e66460e9c1ac3a1351448e72023-05-02T09:41:48ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011620101210.1051/shsconf/202316201012shsconf_adcs2023_01012Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned BehaviorHe Yang0School of Media, Communication and Creative Industries, Hebei UniversityIn terms of communication performance, micro-shape advertisements often rely on a variety of advertising persuasion techniques to influence the visual performance of advertisements. Based on this phenomenon, this survey uses a questionnaire to survey the respondents and summarizes the persuasion effect of micro-shape advertisements based on data analysis. This survey found that different factors such as gender, place of origin, and monthly income all affect the persuasion effect of the respondents’ micro-shape advertisements. Therefore, communicators should fully consider the needs of the audience, develop appropriate communication strategies, and comprehensively improve the communication effect of micro-shape advertisements.https://www.shs-conferences.org/articles/shsconf/pdf/2023/11/shsconf_adcs2023_01012.pdfplanned behavior theorymicro shapingadvertising persuasion effectuser behavior |
| spellingShingle | He Yang Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior SHS Web of Conferences planned behavior theory micro shaping advertising persuasion effect user behavior |
| title | Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior |
| title_full | Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior |
| title_fullStr | Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior |
| title_full_unstemmed | Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior |
| title_short | Analysis of the Persuasion Effect of Micro-Shaping Advertisements based on the Theoretical Framework of Planned Behavior |
| title_sort | analysis of the persuasion effect of micro shaping advertisements based on the theoretical framework of planned behavior |
| topic | planned behavior theory micro shaping advertising persuasion effect user behavior |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/11/shsconf_adcs2023_01012.pdf |
| work_keys_str_mv | AT heyang analysisofthepersuasioneffectofmicroshapingadvertisementsbasedonthetheoreticalframeworkofplannedbehavior |