Architectonics of advertising text with the use of Ericksonian hypnosis
Nowadays, advertising has penetrated into all areas of human activity. Advertising, being a multifaceted and complex phenomenon, is the object of research not only by economists, marketing specialists, sociologists, but also linguists, psychologists, architects. The increased interest in the phenome...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_04034.pdf |