Architectonics of advertising text with the use of Ericksonian hypnosis
Nowadays, advertising has penetrated into all areas of human activity. Advertising, being a multifaceted and complex phenomenon, is the object of research not only by economists, marketing specialists, sociologists, but also linguists, psychologists, architects. The increased interest in the phenome...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_04034.pdf |
| _version_ | 1827373261604782080 |
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| author | Vartanova Natalia |
| author_facet | Vartanova Natalia |
| author_sort | Vartanova Natalia |
| collection | DOAJ |
| description | Nowadays, advertising has penetrated into all areas of human activity. Advertising, being a multifaceted and complex phenomenon, is the object of research not only by economists, marketing specialists, sociologists, but also linguists, psychologists, architects. The increased interest in the phenomenon of advertising, of course, has also affected its verbal part in the psychological aspect. In this article we will consider verbal methods of influence in advertising texts, namely, the use of speech patterns of Ericksonian hypnosis. These patterns help not only to increase the effectiveness of the advertising text, but also to influence the consumer's behaviour. |
| first_indexed | 2024-03-08T11:14:15Z |
| format | Article |
| id | doaj.art-56afe978533b43fdafc4f5c269181b3d |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-03-08T11:14:15Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-56afe978533b43fdafc4f5c269181b3d2024-01-26T10:38:31ZengEDP SciencesE3S Web of Conferences2267-12422023-01-014600403410.1051/e3sconf/202346004034e3sconf_bft2023_04034Architectonics of advertising text with the use of Ericksonian hypnosisVartanova Natalia0Don State Technical UniversityNowadays, advertising has penetrated into all areas of human activity. Advertising, being a multifaceted and complex phenomenon, is the object of research not only by economists, marketing specialists, sociologists, but also linguists, psychologists, architects. The increased interest in the phenomenon of advertising, of course, has also affected its verbal part in the psychological aspect. In this article we will consider verbal methods of influence in advertising texts, namely, the use of speech patterns of Ericksonian hypnosis. These patterns help not only to increase the effectiveness of the advertising text, but also to influence the consumer's behaviour.https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_04034.pdf |
| spellingShingle | Vartanova Natalia Architectonics of advertising text with the use of Ericksonian hypnosis E3S Web of Conferences |
| title | Architectonics of advertising text with the use of Ericksonian hypnosis |
| title_full | Architectonics of advertising text with the use of Ericksonian hypnosis |
| title_fullStr | Architectonics of advertising text with the use of Ericksonian hypnosis |
| title_full_unstemmed | Architectonics of advertising text with the use of Ericksonian hypnosis |
| title_short | Architectonics of advertising text with the use of Ericksonian hypnosis |
| title_sort | architectonics of advertising text with the use of ericksonian hypnosis |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/97/e3sconf_bft2023_04034.pdf |
| work_keys_str_mv | AT vartanovanatalia architectonicsofadvertisingtextwiththeuseofericksonianhypnosis |