The motivational power of mobile gamified exercise apps

The motivational power of mobile gamified exercise apps

This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that feelings of competence and autonomy arise when exercise apps include achievement and...

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Bibliographic Details
Main Authors: Paula Bitrián, Isabel Buil, Sara Catalán
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2023-05-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
gamification
mobile apps
health
psychological needs
motivation
Online Access:https://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2023&vol=23&num=2&o=2

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