CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE

CONCEPTUAL LEVEL STRATEGY RECOMMENDATIONS FOR UNDERSTANDING MARKETING COMMUNICATION EFFORTS IN DIGITAL CONSUMPTION CULTURE WITH NEUROSCIENCE TECHNIQUE

The increasing complexity of marketing communication efforts in digital consumption culture requires a deeper understanding and measurement of their impact. Neuroscience techniques have become essential in this regard, and this paper proposes conceptual level strategy recommendations for understandi...

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Bibliographic Details
Main Authors: Ferdi Akbıyık, Ömer Kürşad Tüfekci
Format: Article
Language:English
Published: Mehmet Akif Ersoy University 2023-08-01
Series:Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Subjects:
pazarlama iletişimi
dijital tüketim
nörobilim teknikleri
marketing communication
digital consumption
neuroscience techniques
Online Access:https://dergipark.org.tr/en/download/article-file/3080277

Internet

https://dergipark.org.tr/en/download/article-file/3080277

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