Investigating the Determinants of Online Fashion Purchases: Insights into Consumer Intention in the E-Commerce Marketplace
This research aims to analyze the factors influencing consumers' intentions to make online purchases on fashion e-commerce marketplaces in West Sumatra. The study employs quantitative methods, utilizing SEM-PLS. It adopts an explanatory research approach, focusing on causal study. The time hori...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Merdeka Malang
2024-06-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
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| Online Access: | https://jurnal.unmer.ac.id/index.php/jmdk/article/view/12289 |