Contradictions in consumer reaction to the polygraph and personality profile
<p>In marketing, the information based on verbal reports consumer may have low reliability due to different unconscious motives of the people who lead them to react contradictory to the views they express. These reactions often cannot be observed directly. The research in question, sought to k...
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| Format: | Article |
| Language: | English |
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Nicolaus Copernicus University in Toruń
2015-09-01
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| Series: | Quality in Sport |
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| Online Access: | https://apcz.umk.pl/czasopisma/index.php/QS/article/view/12071 |