The effects of mental, social and behavioral stimuli on consumer purchasing decisions
Introduction: In different societies, according to the nature of that society, different environments give rise to a process and determine its form. The consumer is influenced by mental and behavioral stimuli, and his behavior is the affected by different consumption and performance drivers. In this...
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | fas |
Published: |
Yazd University
2022-11-01
|
Series: | کاوشهای مدیریت بازرگانی |
Subjects: | |
Online Access: | http://bar.yazd.ac.ir/article_2938_6cb83bf5c72b5b63d27ecd2b152eb6ff.pdf |