The effects of mental, social and behavioral stimuli on consumer purchasing decisions

Introduction: In different societies, according to the nature of that society, different environments give rise to a process and determine its form. The consumer is influenced by mental and behavioral stimuli, and his behavior is the affected by different consumption and performance drivers. In this...

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Bibliographic Details
Main Authors: Abolfazl Pokari, Hussein Vazifehdoost, Kari Hamid, Maryam Khalil
Format: Article
Language:fas
Published: Yazd University 2022-11-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_2938_6cb83bf5c72b5b63d27ecd2b152eb6ff.pdf