Does Music Encourage Residents to Purchase Commercial Insurance? Evidence From China
Commercial insurance is an important risk management tool whose demand is affected by psychological factors. Music can promote consumption by evoking non-random emotional and behavioral responses in consumers . Using data from the China Comprehensive Social Survey, we examined the impact of music on...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-09-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231196838 |