New Mobile Marketing Capabilities of the Android Platform
Rapid development of the intelligent mobile devices such as smartphones and tablets created numerous opportunities for new forms of both mobile marketing and marketing in general. The emergence of smartphones complies with the drive for new ways of targeted and measur- able marketing as proposed by...
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| Format: | Article |
| Language: | English |
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AGH UNIVERSITY PRESS
2012-12-01
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| Series: | Managerial Economics |
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| Online Access: | https://journals.agh.edu.pl/manage/article/view/585 |