Why should I when no one else does? A review of social norm appeals to promote sustainable minority behavior
Social norm appeals have been proven successful in promoting sustainable behavior that most people engage in. However, research on the effectiveness of social norm appeals in promoting sustainable behavior performed by a numerical minority of people is lacking. This systematic review aimed to examin...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-09-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1415529/full |