THE INFLUENCE OF REFERENCE GROUPS ON THE BUYING BEHAVIOUR OF SINGLETONS
Little research has been conducted on the growing Singletons segment in South Africa. Singletons have greater purchasing power and a high disposable income due to their lack of dependents. Organisations tend to overlook this segment. The buying behaviour of Singletons are different compared to those...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2022-07-01
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| Series: | Malaysian E Commerce Journal |
| Subjects: | |
| Online Access: | https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-64-68.pdf |