Management principles of the interaction between market attractiveness producer and its recipients
The aim of the article. The article is devoted to the definition of the content of interaction between attractiveness producer and its recipients through the prism of general and derived management principles. Actuality of this article is caused by the formation of long-term relationships between bu...
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-09-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_45_52.pdf |