Important factors for brand valuation
Abstract The present article examines important factors in brand valuation, with a focus on agricultural products in Iran. This article emphasizes the importance of differentiation and branding as tools for gaining a competitive advantage and discusses the role of brand names in guaranteeing quality...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Internacional de Ecologia
2025-02-01
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| Series: | Brazilian Journal of Biology |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1519-69842024000101400&lng=en&tlng=en |