What Determines Young People to Follow Influencers? The Role of Perceived Information Quality and Trustworthiness on Users’ Following Intentions
Social media is associated with the rise of new types of celebrities called influencers, who share their current experiences and ideas and often endorse brands. Developing and keeping a large community of followers is one of the most important goals of influencers. The size of their audiences is on...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2020-12-01
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| Series: | Romanian Journal of Communications and Public Relations |
| Subjects: | |
| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/306 |