RESEARCH ON THE PRACTICAL ASPECTS OF THE PROVIDING EFFICIENCY OF MARKETING COMMUNICATIONS’ BANK
The marketing communications play an important role in the activities of banks, because it is one of the most important elements of the marketing activity. As an element of a banking institution’s marketing activity, they must be carefully planned, organized and controlled. The need to plan marketi...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
FINTECH Alliance LLC
2021-01-01
|
| Series: | Фінансово-кредитна діяльність: проблеми теорії та практики |
| Subjects: | |
| Online Access: | https://fkd.net.ua/index.php/fkd/article/view/2861 |