Public Relations towards Member Engagement in Advocacy Networks: the ‘No Pesticides on My Plate’ Campaign
When civil society organisations (CSOs) of asymmetric size, structure and scope become members of an advocacy network, all those variations may lead to discrepant communicative behaviour. Therefore, encouraging member organisations to collaborate and co-create messages towards an advocacy goal is a...
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| Format: | Article |
| Language: | English |
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National University of Political Studies and Public Administration (SNSPA), College of Communication and Public Relations, Bucharest
2021-07-01
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| Series: | Romanian Journal of Communications and Public Relations |
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| Online Access: | https://journalofcommunication.ro/index.php/journalofcommunication/article/view/324 |