Characteristics of Large and Small Businesses with Design Manager Participation in Management
Japanese companies have a large gap between the development and design departments, and therefore, design is not utilized in corporate management. In contrast, Apple and Dyson have integrated development and design to create products and services with excellent values. The following factors are resp...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-02-01
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| Series: | Maketingu rebyu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketingreview/2/1/2_2021.007/_html/-char/en |