Word Formation and the Discourse of Advertising
This paper presents the results of research conducted using a corpus of radio and television commercials and advertising texts gathered from 2009 to 2013. The main points of interest of the paper are word-formation processes used to create the messages of the advertisements. Analysis of the corpus s...
| Main Authors: | , |
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| Format: | Article |
| Language: | Croatian |
| Published: |
Institut za hrvatski jezik i jezikoslovlje
2014-01-01
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| Series: | Rasprave Instituta za Hrvatski Jezik i Jezikoslovlje |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/189219 |