Examining the corporate competitive capabilities of Malaysian manufacturing SMEs
The purpose of this paper is to examine the relationship between corporate competitive capabilities, which consists of cost leadership, differentiation, innovative marketing and customer service; and business performance. The paper is a quantitative-based approach using data obtained from the manuf...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2012-06-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/7268 |