Recovering lost customers
One of the most important tasks of tourism marketing, especially in hospitality and gastronomy sectors, is linked to establishing long term relationships with guests. Customers, in this case - guests, represent the most valuable assets of a company. Hotels can assure their survival, further growth...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2015-12-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | https://htmanagementvb.com/index.php/HITM/article/view/128 |