Physical attractiveness, same-sex stimuli, and male venture capitalists’ financial risk-taking
Financial risk-taking is central to venture capital decision-making, which is increasingly approached from a heuristics and biases perspective. While previous research has identified entrepreneurs’ physical attractiveness as an important heuristic cue in VCs’ investment decisions, this study address...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-01-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1259143/full |