DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V.
Digital loyalty is the process of providing incentives to customers through digital media to increase customer loyalty. Nowadays, Boxplosive B.V. using app to distribute deal and saver cards from retailers like AH to go and Etos to their customer. But the problem is that not all the customers are wi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2017-01-01
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| Series: | Jurnal Informatika |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/inf/article/view/20542 |