DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V.
Digital loyalty is the process of providing incentives to customers through digital media to increase customer loyalty. Nowadays, Boxplosive B.V. using app to distribute deal and saver cards from retailers like AH to go and Etos to their customer. But the problem is that not all the customers are wi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2017-01-01
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| Series: | Jurnal Informatika |
| Subjects: | |
| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/inf/article/view/20542 |
| _version_ | 1818508096468680704 |
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| author | Christopher Pandoyo Djoni Haryadi Setiabudi |
| author_facet | Christopher Pandoyo Djoni Haryadi Setiabudi |
| author_sort | Christopher Pandoyo |
| collection | DOAJ |
| description | Digital loyalty is the process of providing incentives to customers through digital media to increase customer loyalty. Nowadays, Boxplosive B.V. using app to distribute deal and saver cards from retailers like AH to go and Etos to their customer. But the problem is that not all the customers are willing to download the app. To overcome this problem, this research investigate how social media app can be used for distributing deal and saver card. Therefore, a prototype program will be built for the implementation to show that social media app can be used for business purposes. The result shows that now the customer do not need to download the separate apps to get the deas and saver card. |
| first_indexed | 2024-12-10T22:27:05Z |
| format | Article |
| id | doaj.art-57493de1e8404c2f9780787181360dd9 |
| institution | Directory Open Access Journal |
| issn | 1411-0105 2528-5823 |
| language | English |
| last_indexed | 2024-12-10T22:27:05Z |
| publishDate | 2017-01-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Informatika |
| spelling | doaj.art-57493de1e8404c2f9780787181360dd92022-12-22T01:31:08ZengPetra Christian UniversityJurnal Informatika1411-01052528-58232017-01-011413641DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V.Christopher Pandoyo0Djoni Haryadi Setiabudi1 Digital loyalty is the process of providing incentives to customers through digital media to increase customer loyalty. Nowadays, Boxplosive B.V. using app to distribute deal and saver cards from retailers like AH to go and Etos to their customer. But the problem is that not all the customers are willing to download the app. To overcome this problem, this research investigate how social media app can be used for distributing deal and saver card. Therefore, a prototype program will be built for the implementation to show that social media app can be used for business purposes. The result shows that now the customer do not need to download the separate apps to get the deas and saver card.http://puslit2.petra.ac.id/ejournal/index.php/inf/article/view/20542Digital loyalty; Social media. |
| spellingShingle | Christopher Pandoyo Djoni Haryadi Setiabudi DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V. Jurnal Informatika Digital loyalty; Social media. |
| title | DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V. |
| title_full | DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V. |
| title_fullStr | DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V. |
| title_full_unstemmed | DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V. |
| title_short | DIGITAL LOYALTY FOR SOCIAL MEDIA, A CASE STUDY ON BOXPLOSIVE B.V. |
| title_sort | digital loyalty for social media a case study on boxplosive b v |
| topic | Digital loyalty; Social media. |
| url | http://puslit2.petra.ac.id/ejournal/index.php/inf/article/view/20542 |
| work_keys_str_mv | AT christopherpandoyo digitalloyaltyforsocialmediaacasestudyonboxplosivebv AT djoniharyadisetiabudi digitalloyaltyforsocialmediaacasestudyonboxplosivebv |