Distribution Functions and Mobile Apps:
Deconstruction of distribution functions is progressing due to digital transformation. In response, various distribution business models are being developed by retailers. Based on these business models, consumers are provided with mobile apps that combine various retail functions. A focus on the com...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2021-09-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/2/41_2021.044/_html/-char/en |