Brand equity in digital marketing: what does it mean in the health sector and how does it affect consumer decisions?
Businesses are trying to achieve efficiency in marketing by using digital channels consisting of internet, social media and mobile platforms. The increase to be seen in the annual turnover of an enterprise, as well as the awareness of the brand, the interaction with the customers shows the brand equ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/39/e3sconf_transsiberia2023_13020.pdf |