Competition and Sensegiving: Nonprofit Markets and Organizational Signaling
In this paper, we investigate how an organization’s position within its nonprofit marketplace influences how nonprofits convey images about themselves to their stakeholders. We discuss the nature of competition in the nonprofit sector and explore the different competitive positions that nonprofits...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Midwest Public Affairs Conference
2023-03-01
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| Series: | Journal of Public and Nonprofit Affairs |
| Subjects: | |
| Online Access: | http://www.jpna.org/index.php/jpna/article/view/729 |