The effect of social media marketing on brand trust, brand equity and brand loyalty

The effect of social media marketing on brand trust, brand equity and brand loyalty

This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random...

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Bibliographic Details
Main Authors: Haudi Haudi, Wiwik Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho, Yoyok Cahyono
Format: Article
Language:English
Published: Growing Science 2022-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol6/ijdns_2022_15.pdf

Internet

http://www.growingscience.com/ijds/Vol6/ijdns_2022_15.pdf

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