The effects of attributes, consequences and values in the form of a cognitive structure on behavioral intentions
A comprehensive study of consumer behavior is the prerequisite for the formulation of effective marketing strategies. The destination image and behavioral intentions, along with the relationship between them, are still attractive topics for academics and nonacademics involved in the tourism marketin...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2020-02-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1583_1b9d6e281bbbce29b01b41d1f6cfe78e.pdf |