Optimal Decisions in a Sea-Cargo Supply Chain with Two Competing Freight Forwarders Considering Altruistic Preference and Brand Investment

Optimal Decisions in a Sea-Cargo Supply Chain with Two Competing Freight Forwarders Considering Altruistic Preference and Brand Investment

Maritime transportation is a crucial component of international cargo transport, offering several advantages, such as route flexibility, large capacity, and cost-effectiveness. The competition and collaboration among the node enterprises in the sea-cargo supply chain system (SCSCS) directly impact t...

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Bibliographic Details
Main Authors: Xiao-Ying Ma, Duo-Qing Sun, Shu-Xia Liu, Yue-Ting Li, Hui-Quan Ma, Ling-Min Zhang, Xia Li
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Systems
Subjects:
sea-cargo supply chain
altruistic preference
brand investment
optimal decision
competition for freight forwarders
Online Access:https://www.mdpi.com/2079-8954/11/8/399

Internet

https://www.mdpi.com/2079-8954/11/8/399

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