BRAND POSITIONING IN THE COMPETITIVE ENVIRONMENT
In this article, we have shown the place occupied by a brand on the competitive market according to image and packaging. Attributes are the functional and mental connections, and the benefits are the reasoning of the purchase decision.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Sitech
2019-07-01
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| Series: | Social Sciences and Education Research Review |
| Subjects: | |
| Online Access: | http://sserr.ro/wp-content/uploads/2019/07/SSERR_2019_6_1_156_162.pdf |