Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period

Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period

AbstractThe study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, us...

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Bibliographic Details
Main Authors: Monique Munday, Michael Humbani
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Mobile food delivery applications
continuance intention
mobile payments
user experience
Balan Sundarakani, University of Wollongong in Dubai Faculty of Business, United Arab Emirates
Social Sciences; Behavioral Sciences; Consumer Psychology; Economics, Finance, Business & Industry; Business, Management and Accounting; Marketing
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2308086

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2308086

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