Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period
AbstractThe study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, us...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2308086 |
| _version_ | 1827367565804961792 |
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| author | Monique Munday Michael Humbani |
| author_facet | Monique Munday Michael Humbani |
| author_sort | Monique Munday |
| collection | DOAJ |
| description | AbstractThe study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using the purposive sampling technique. The lens of the integrated modified unified theory of acceptance and use of technology (UTAUT2) and the task technology fit (TTF) were used for this research. The results indicate that users’ continuance intentions are influenced by performance expectancy and habit, and that hedonic motivation and TTF are insignificant predictors. Performance expectancy mediates between TTF and continuance intention, and user experience moderates the relationship between predictors (TTF, hedonic motivation, habit) and continuance intention. Restaurant owners can use the findings of this study to design winning strategies that mix both technology features and mental perceptions to build a stronger client base during crises and future business possibilities. |
| first_indexed | 2024-03-08T09:11:13Z |
| format | Article |
| id | doaj.art-57abde6039c64d219302322c4b185ac0 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-03-08T09:11:13Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-57abde6039c64d219302322c4b185ac02024-01-31T22:27:12ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2308086Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic periodMonique Munday0Michael Humbani1Department of Marketing Management, University of Pretoria, Pretoria, South AfricaDepartment of Marketing Management, University of Pretoria, Pretoria, South AfricaAbstractThe study aimed to determine the main factors that predicted users’ intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using the purposive sampling technique. The lens of the integrated modified unified theory of acceptance and use of technology (UTAUT2) and the task technology fit (TTF) were used for this research. The results indicate that users’ continuance intentions are influenced by performance expectancy and habit, and that hedonic motivation and TTF are insignificant predictors. Performance expectancy mediates between TTF and continuance intention, and user experience moderates the relationship between predictors (TTF, hedonic motivation, habit) and continuance intention. Restaurant owners can use the findings of this study to design winning strategies that mix both technology features and mental perceptions to build a stronger client base during crises and future business possibilities.https://www.tandfonline.com/doi/10.1080/23311975.2024.2308086Mobile food delivery applicationscontinuance intentionmobile paymentsuser experienceBalan Sundarakani, University of Wollongong in Dubai Faculty of Business, United Arab EmiratesSocial Sciences; Behavioral Sciences; Consumer Psychology; Economics, Finance, Business & Industry; Business, Management and Accounting; Marketing |
| spellingShingle | Monique Munday Michael Humbani Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period Cogent Business & Management Mobile food delivery applications continuance intention mobile payments user experience Balan Sundarakani, University of Wollongong in Dubai Faculty of Business, United Arab Emirates Social Sciences; Behavioral Sciences; Consumer Psychology; Economics, Finance, Business & Industry; Business, Management and Accounting; Marketing |
| title | Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period |
| title_full | Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period |
| title_fullStr | Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period |
| title_full_unstemmed | Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period |
| title_short | Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period |
| title_sort | determining the drivers of continued mobile food delivery app mfda usage during a pandemic period |
| topic | Mobile food delivery applications continuance intention mobile payments user experience Balan Sundarakani, University of Wollongong in Dubai Faculty of Business, United Arab Emirates Social Sciences; Behavioral Sciences; Consumer Psychology; Economics, Finance, Business & Industry; Business, Management and Accounting; Marketing |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2308086 |
| work_keys_str_mv | AT moniquemunday determiningthedriversofcontinuedmobilefooddeliveryappmfdausageduringapandemicperiod AT michaelhumbani determiningthedriversofcontinuedmobilefooddeliveryappmfdausageduringapandemicperiod |