Measures of Competitive Intensity – Analysis Based on Literature Review

Measures of Competitive Intensity – Analysis Based on Literature Review

Purpose: To systematize the existing approaches and tools used for measuring competitive intensity. Methodology: Systematic literature review along with critical literature review. Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research base...

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Bibliographic Details
Main Author: Dariusz Kwieciński
Format: Article
Language:English
Published: Kozminski University 2017-03-01
Series:Journal of Management and Business Administration, Central Europe
Subjects:
Keywords: strategic management
competitive intensity
coopetition
systematic literature review
behavioural variables
structural variables.
Online Access:http://mbace.eu/resources/html/article/details?id=143889

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http://mbace.eu/resources/html/article/details?id=143889

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