Measures of Competitive Intensity – Analysis Based on Literature Review

Purpose: To systematize the existing approaches and tools used for measuring competitive intensity. Methodology: Systematic literature review along with critical literature review. Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research base...

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Main Author: Dariusz Kwieciński
Format: Article
Language:English
Published: Kozminski University 2017-03-01
Series:Journal of Management and Business Administration, Central Europe
Subjects:
Online Access:http://mbace.eu/resources/html/article/details?id=143889
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author Dariusz Kwieciński
author_facet Dariusz Kwieciński
author_sort Dariusz Kwieciński
collection DOAJ
description Purpose: To systematize the existing approaches and tools used for measuring competitive intensity. Methodology: Systematic literature review along with critical literature review. Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research based on experts’ opinions and involves the use of questionnaires (primary sources), while the second is based on structural variables used with a variety of indexes (secondary sources). In addition, variables applied for the purpose of measuring the intensity of competition are divided into structural and behavioural. Research implications: Research implications are two-fold. Firstly, a distinction is made between various types of existing approaches to measuring competitive intensity. Secondly, research is carried out, inter alia, with regard to the actual object of certain measures, as opposed to their object stemming from commonly accepted defnitions. Practical implications: The issue of measuring competition intensity occupies a prominent place in the discussion on the effectiveness of inter-organizational relationships. The fndings outlined in this paper may help managers to develop/adopt the right approach supporting their strategic decisions. Originality: The paper provides a complex review of the existing methods and measures of competitive intensity. It systematizes recent knowledge about competitive intensity measurements.
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spelling doaj.art-57b0fd115b0d4baf87996a94bb6dcc072022-12-21T16:35:07ZengKozminski UniversityJournal of Management and Business Administration, Central Europe2450-78142450-88292017-03-01251537710.7206/jmba.ce.2450-7814.189Measures of Competitive Intensity – Analysis Based on Literature ReviewDariusz Kwieciński0Kozminski UniversityPurpose: To systematize the existing approaches and tools used for measuring competitive intensity. Methodology: Systematic literature review along with critical literature review. Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research based on experts’ opinions and involves the use of questionnaires (primary sources), while the second is based on structural variables used with a variety of indexes (secondary sources). In addition, variables applied for the purpose of measuring the intensity of competition are divided into structural and behavioural. Research implications: Research implications are two-fold. Firstly, a distinction is made between various types of existing approaches to measuring competitive intensity. Secondly, research is carried out, inter alia, with regard to the actual object of certain measures, as opposed to their object stemming from commonly accepted defnitions. Practical implications: The issue of measuring competition intensity occupies a prominent place in the discussion on the effectiveness of inter-organizational relationships. The fndings outlined in this paper may help managers to develop/adopt the right approach supporting their strategic decisions. Originality: The paper provides a complex review of the existing methods and measures of competitive intensity. It systematizes recent knowledge about competitive intensity measurements.http://mbace.eu/resources/html/article/details?id=143889Keywords: strategic managementcompetitive intensitycoopetitionsystematic literature reviewbehavioural variablesstructural variables.
spellingShingle Dariusz Kwieciński
Measures of Competitive Intensity – Analysis Based on Literature Review
Journal of Management and Business Administration, Central Europe
Keywords: strategic management
competitive intensity
coopetition
systematic literature review
behavioural variables
structural variables.
title Measures of Competitive Intensity – Analysis Based on Literature Review
title_full Measures of Competitive Intensity – Analysis Based on Literature Review
title_fullStr Measures of Competitive Intensity – Analysis Based on Literature Review
title_full_unstemmed Measures of Competitive Intensity – Analysis Based on Literature Review
title_short Measures of Competitive Intensity – Analysis Based on Literature Review
title_sort measures of competitive intensity analysis based on literature review
topic Keywords: strategic management
competitive intensity
coopetition
systematic literature review
behavioural variables
structural variables.
url http://mbace.eu/resources/html/article/details?id=143889
work_keys_str_mv AT dariuszkwiecinski measuresofcompetitiveintensityanalysisbasedonliteraturereview