Multimodal cohesion in perfume advertisement

The article deals with the investigation of perfume advertisement in the aspect of its semiotic mode cooperation and interactions which are reflected as cohesion within one and the same semiotic mode and between different semiotic modes as well. The objects of the research are perfume advertisements...

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Bibliographic Details
Main Authors: Yevheniia Nikiforova, Olena Popivniak, Elizaveta Galitska
Format: Article
Language:English
Published: Taras Shevchenko National University of Kyiv 2023-12-01
Series:Актуальні проблеми української лінгвістики: теорія і практика
Online Access:https://apultp.knu.ua/index.php/APULTP/article/view/147