Multimodal cohesion in perfume advertisement
The article deals with the investigation of perfume advertisement in the aspect of its semiotic mode cooperation and interactions which are reflected as cohesion within one and the same semiotic mode and between different semiotic modes as well. The objects of the research are perfume advertisements...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Taras Shevchenko National University of Kyiv
2023-12-01
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Series: | Актуальні проблеми української лінгвістики: теорія і практика |
Online Access: | https://apultp.knu.ua/index.php/APULTP/article/view/147 |