FACTORS AFFECTING ONLINE PURCHASE INTENTION AND PURCHASE DECISION OF ORGANIC VEGETABLES: A CASE STUDY OF AGRIOO SEMARANG PLATFORM
Organic vegetables are commonly found in shopping centers and supermarkets but are difficult to find in traditional markets, so it is difficult for people to reach them. Now a new method of selling organic vegetables through online platforms has been developed, making it easier for consumers to reac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2023-06/article_12.pdf |