The influence of extinction and counterconditioning procedures on operant evaluative conditioning and intersecting regularity effects

One of the most effective methods of influencing what people like and dislike is to expose them to systematic patterns (or ‘regularities’) in the environment, such as the repeated presentation of a single stimulus (mere exposure), two or more stimuli (evaluative conditioning (EC)) or to relationship...

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Bibliographic Details
Main Authors: Sean Hughes, Simone Mattavelli, Ian Hussey, Jan De Houwer
Format: Article
Language:English
Published: The Royal Society 2020-10-01
Series:Royal Society Open Science
Subjects:
Online Access:https://royalsocietypublishing.org/doi/pdf/10.1098/rsos.192085