Using a Text Mining Approach to Identify Important Factors Influencing the Performance of Programmatic Advertising
Programmatic advertising uses big data to spread personalized marketing materials to target audiences, which is a major driving force for the growth of digital advertising. Among them, in-application advertisements (in-app ads) are an important part of programmatic advertising. In in-app advertising...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-06-01
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| Series: | Engineering Proceedings |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4591/38/1/15 |