Factors Affecting Consumer Preferences and Demand for Ornamental Plants
The primary goal of this study is to assist industry participants by providing information about consumer purchasing preferences, including information about past and future expenditures on ornamental plants, plant-specific, and store-specific factors that influence purchase decisions. Additionally...
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| Format: | Article |
| Language: | English |
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The University of Florida George A. Smathers Libraries
2014-02-01
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| Series: | EDIS |
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| Online Access: | https://journals.flvc.org/edis/article/view/131415 |