| Summary: | The primary goal of this study is to assist industry participants by providing information about consumer purchasing preferences, including information about past and future expenditures on ornamental plants, plant-specific, and store-specific factors that influence purchase decisions. Additionally, the study sought to determine whether providing consumers with information about the health and well-being, environmental, and economic benefits of ornamental plants had any effects on consumer preferences for ornamental plants. The main results of the survey are briefly summarized below. This 5-page fact sheet was written by Hayk Khachatryan and Hee Jung Choi, and published by the UF Department of Food and Resource Economics, February 2014.
FE938/FE938: Factors Affecting Consumer Preferences and Demand for Ornamental Plants (ufl.edu)
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