’’Membaca†Iklan Televisi: Sebuah Perspektif Semiotika
Semiotic is one of considerable approach in study of media, especially television advertisement. Emerging from meaning-based models, semiotic of television advertisement differs from the traditional information processing approach to advertising reception principally, because advertising meanings ar...
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| Format: | Article |
| Language: | English |
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Department of Communications, Universitas Islam Indonesia
2016-06-01
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| Series: | Jurnal Komunikasi |
| Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/5629 |