Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games

The popularity of the Olympic Games is so great that Games hosting tries to use a wide range of tools to protect the Olympic brand, achieve hosting goals, and connect with audiences. As one of the tools, social media has become an important part of media policies of sport events. The aim of the pres...

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Bibliographic Details
Main Authors: Mahdi Latifi fard, Marjan Saffari, Rasool Norouzi Seyed Hossini, Mohammad Bahrani
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2021-10-01
Series:مطالعات رسانه‌های نوین
Subjects:
Online Access:https://nms.atu.ac.ir/article_13632_9f62dd77197ff8b42ea85528b601e04f.pdf