Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games
The popularity of the Olympic Games is so great that Games hosting tries to use a wide range of tools to protect the Olympic brand, achieve hosting goals, and connect with audiences. As one of the tools, social media has become an important part of media policies of sport events. The aim of the pres...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2021-10-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_13632_9f62dd77197ff8b42ea85528b601e04f.pdf |
| _version_ | 1797392728888180736 |
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| author | Mahdi Latifi fard Marjan Saffari Rasool Norouzi Seyed Hossini Mohammad Bahrani |
| author_facet | Mahdi Latifi fard Marjan Saffari Rasool Norouzi Seyed Hossini Mohammad Bahrani |
| author_sort | Mahdi Latifi fard |
| collection | DOAJ |
| description | The popularity of the Olympic Games is so great that Games hosting tries to use a wide range of tools to protect the Olympic brand, achieve hosting goals, and connect with audiences. As one of the tools, social media has become an important part of media policies of sport events. The aim of the present study is to investigate the use of Twitter, as a social media in the 2020 Tokyo Olympic Games. In this study, the official twitter account of the 2020 Olympic Games Organizing Committee was reviewed from 2014 to the end of 2019. Finally, with the text-mining of 2,364 tweets published online at the timeline of the Tokyo 2020 account hashtags, tags, number of likes, retweets, and multimedia including photos, videos and gifs used in tweets were extracted. What is generally evident in Twitter-related research that the most important operator on this platform is retweets. Despite the increase in the number of retweets, the main goals of an organization can be achieved on Twitter. In fact, hashtags, hyperlinks, tag, and the use of multimedia content are used to increase user engagement in terms of the number of retweets. |
| first_indexed | 2024-03-08T23:51:38Z |
| format | Article |
| id | doaj.art-5820f1710f2441ffa9bf4b54c5db8763 |
| institution | Directory Open Access Journal |
| issn | 2538-2209 2476-6550 |
| language | fas |
| last_indexed | 2024-03-08T23:51:38Z |
| publishDate | 2021-10-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات رسانههای نوین |
| spelling | doaj.art-5820f1710f2441ffa9bf4b54c5db87632023-12-13T10:28:20ZfasAllameh Tabataba'i University Pressمطالعات رسانههای نوین2538-22092476-65502021-10-0172735733110.22054/nms.2021.52556.97813632Text Mining of the official Twitter Account of Tokyo 2020 Olympic GamesMahdi Latifi fard0Marjan Saffari1Rasool Norouzi Seyed Hossini2Mohammad Bahrani3PhD student in Sports Management, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran.Assistant Professor, Department of Sports Science, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran.Assistant Professor, Department of Sports Science, Faculty of Humanities, Tarbiat Modares University, Tehran, Iran.Assistant Professor, Department of Computer Science, Faculty of Statistics, Mathematics and Computer, Allameh Tabatabai University, Tehran, Iran.The popularity of the Olympic Games is so great that Games hosting tries to use a wide range of tools to protect the Olympic brand, achieve hosting goals, and connect with audiences. As one of the tools, social media has become an important part of media policies of sport events. The aim of the present study is to investigate the use of Twitter, as a social media in the 2020 Tokyo Olympic Games. In this study, the official twitter account of the 2020 Olympic Games Organizing Committee was reviewed from 2014 to the end of 2019. Finally, with the text-mining of 2,364 tweets published online at the timeline of the Tokyo 2020 account hashtags, tags, number of likes, retweets, and multimedia including photos, videos and gifs used in tweets were extracted. What is generally evident in Twitter-related research that the most important operator on this platform is retweets. Despite the increase in the number of retweets, the main goals of an organization can be achieved on Twitter. In fact, hashtags, hyperlinks, tag, and the use of multimedia content are used to increase user engagement in terms of the number of retweets.https://nms.atu.ac.ir/article_13632_9f62dd77197ff8b42ea85528b601e04f.pdftwitterhashtagretweetolympic gamestokyo 2020 |
| spellingShingle | Mahdi Latifi fard Marjan Saffari Rasool Norouzi Seyed Hossini Mohammad Bahrani Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games مطالعات رسانههای نوین hashtag retweet olympic games tokyo 2020 |
| title | Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games |
| title_full | Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games |
| title_fullStr | Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games |
| title_full_unstemmed | Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games |
| title_short | Text Mining of the official Twitter Account of Tokyo 2020 Olympic Games |
| title_sort | text mining of the official twitter account of tokyo 2020 olympic games |
| topic | twitter hashtag retweet olympic games tokyo 2020 |
| url | https://nms.atu.ac.ir/article_13632_9f62dd77197ff8b42ea85528b601e04f.pdf |
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