Creativity and Marketing: Interview With Marie Taillard
In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2012-11-01
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| Series: | Europe's Journal of Psychology |
| Online Access: | http://ejop.psychopen.eu/article/view/556 |